CLIENT
Minnesota Department of Health
OBJECTIVE
Create a suite of assets for their State-Fair-themed 2021 Diabetes Prevention Program conference
ROLES
Design the conference logo, create original illustrations within the theme, create an online brochure
What started as a creative brief…
… became a full suite of materials used before, during, and after the conference.
CLIENT
Carlson School of Management
OBJECTIVE
Write two features profiling notable alumni for the Spring 2019 edition of their alumni magazine
ROLES
Research, interview, write, edit
EMPLOYER
MNsure
OBJECTIVE
Establish a social media voice and unified brand look; improve user experience by proactively answering questions and establishing MNsure’s social media channels as a place one could go for quick account and status questions
ROLES
Layout, design, custom illustration, writing (on graphics themselves and the corresponding social media posts)
Enrollment “maps” to help simplify an often daunting enrollment process.
CLIENT
Union Pacific (hired through Twin Cities PBS)
OBJECTIVE
Reduce rail fatalities and incidences through a multi-channel public awareness campaign in six major markets across the United States
ROLES
Research, conceptualize, write, pitch, produce, direct, and edit a series of videos for use over the air and via digital promotion
Each video starts as a storyboard:
CLIENT
Rewire, from Twin Cities PBS
(site was sunsetted in 2022)
OBJECTIVE
Write well researched blog articles for their audience of “adults in their 20s and 30s who want to improve their lives and build a better and brighter future for all.”
ROLES
Research, interview, write, edit, source illustration